Meet the Team

Throughout our long history in the Hire business, we have had many high profile clients. In addition, we have provided our services to many weddings, 21st Birthdays and other family celebrations where a little more thought, consultation and planning is required.

The Team Behind PTL

Ben Cruise Sales Director

Ben is the second generation of Cruises to be involved with PTL and heads up the sales function within the business.
On graduating in Law from UWE, he went on to complete his Officer training at the Royal Military Academy Sandhurst, before serving for 7 years in the Queen’s Royal Lancers as a tank commander, among many other roles.

On leaving the Army in 2006, Ben worked in London for a year before joining PTL full time at the beginning of 2007. Passionate about his team, his clients, and the events world in particular, he is often found onsite during the summer, and planning ferociously during the winter! Ben lives in London with his wife and two children. He runs when he can and skis less frequently than he’d like!

Maxine Powell Office Manager

Maxine has been working for PTL since the company was established. In her role as Office Manager she makes sure the office is run efficiently and all the other administration involved in running a business of this size goes smoothly. However, she has also been fundamental to the structure of the business as it stands currently, and uses her knowledge of the hire industry to keep both the construction and event teams run in a suitably efficient manner!

During Maxine’s spare time she enjoys spending time with family and friends.

Also, it has been said she is not shy to some retail therapy on occasions.

Debra Habberfield Transport Manager

Debra started at PTL in 2007 as Office Administrator. It wasn’t long before she was putting her skills to good use in the Accounts department! In 2012, Debra became Transport Manager after completing OCR Level 3 Certificate of Professional Competence in National Road Haulage. Debra enjoys the challenges that the role brings on a daily basis, managing a fleet of vehicles and drivers. Alongside her helpful team at PTL, Debra is also the ISO and Health & Safety Coordinator.

In her freetime, Debra enjoys spending time with her two sons, husband, family and friends.

Samantha Murphy Transport Administrator

I have been with PTL since March 2017. I started as Hire Desk Controller, which involved me managing our remote depots at Stafford and Avonmouth. I then progressed to running our larger depot based at our Head Office at Bridgend. I have now joined our Transport department as Transport Administrator. I have worked in the transport and logistics industry for a few years, but, what I love most about being at PTL is the variety of my day. No two days are the same!

I am a huge car enthusiast and enjoy going to car shows. I also enjoy attending festivals and making the most of life!

Simon Dent Operations Manager

Simon started here at PTL as a mechanic in 2011 and then in 2016 was promoted to Operations Manager. His role is to maintain the high standards and smooth-running of logistics for all our business in the construction and events sectors.

Outside of PTL, Simon doesn’t have much spare time as he and his wife have children and a granddaughter to keep entertained, but, in those (very) rare spare moments, he enjoys watching and playing football.

Pam Hughes Hire Desk Manager

I started here in my role as Hire Desk Manager in October 2016, overseeing the Hire Desk Controllers and Drivers, ensuring that toilets and services are carried out in an efficient manner and to a high standard at all times. In my spare time I enjoy spending time with my family, camping and walking my dog, Pebbles.

Claire Jones Hire Desk Assistant

Claire joined our Hire Desk at PTL over 8 years ago. Since then Claire has had various roles within the company and now works with the sales team on the key accounts. Claire has seen PTL expand enormously and is proud to be part of the team which has seen the company involve into its current position as a leader in the industry.

Outside of work, Claire is a busy mother of a young son and also the latest addition to the family, Cocker Spaniel Tom! Claire enjoys archery when she has the time and also loves to annoy her son and partner by singing at the top of her lungs whenever she is in the car!

Ethan Morris Hire Desk Assistant

I have been with PTL since November 2015. I started as a Hire Desk Assistant, working with Claire on the Oxford Depot, but now I run the Basingstoke, Harrow, Oxford and Stafford depots. This is my first job role in the hire industry as most of my other jobs having been sales and call centre-based. I have enjoyed trying something new and have the time I’ve been here so far.

I live locally with my partner, our son and our cat and dog – “Lord Eddard Stark” (Ned) and “Michael Bisping” (Mooey Woo). I love sport, particularly football and MMA (mixed martial arts) and I play pool in a local pool league on a Thursday.

Wendy Mccaffrey Sales Manager

Having worked in Sales for most of my working life, I have been at PTL for several years in my role as Sales Manager, managing the key accounts. I am very proud to be part of the team and have seen PTL expand enormously over the years.

I enjoy spending time with my family, especially my granddaughter, Lily Mae (aged 7 but thinks she’s 27!). Lily is currently my only grandchild. I have also been known to attend a rugby match or two to support Wales in the Six Nations Championship!

Chris Lake Events Coordinator

The majority of my career has been in construction sales until I started in my challenging and pivotal role at PTL in April 2017. I work closely with our operations teams to ensure the smooth-running of major festivals and sporting events, as well as working to increase our ever-growing portfolio of customers and events.

I have 4 Border Collies who keep me busy outside of work and ensure I see plenty of the Welsh countryside.

Robin York Credit Controller / Sales Ledger Clerk.

Having over 8 years’ experience of working in accounts receivable, I started at PTL in my role as Credit Controller/ Sales Ledger Clerk in October 2017. My job is to make sure customers pay their bills on time, resolve any queries and keep accurate accounting records. I have also recently started studying AAT.

Outside of work I love spending time with my wife and young daughter. We are big fans of theme parks and regular visitors to Alton Towers, Thorpe Park and Chessington!

Rhian Showers Accounts Manager

A Modern Languages Graduate with previous roles including Bilingual PA and Sales, then more recently over 10 years’ experience in accounts receivables, Rhian joined PTL in 2016 to work in the accounts department. She is responsible for collections, invoicing and reporting for our customers in the construction and events industries. She is also renowned for being a grammar nerd here! Outside of work, Rhian is mother to a young son, likes playing the piano and cooking and is not ashamed to admit to being a fan of motorbikes, Prince, Elvis and Heavy Metal music!

Charlotte Wootten Purchase Ledger Clerk / Accounts Payable

With three years’ experience in accounts payable, I have been working at PTL since November 2017 as Purchase Ledger Clerk. My job is to make sure I process any invoices we receive and pay them on time, raising any queries and keeping accurate accounting records. I have an AAT Level 2 qualification.

I played football for Cardiff City Ladies for 6 years as Goal Keeper. Outside of work, I like to spend time with my partner and family.

Gregory Kazmierczak IT Technician

I am the fresh blood here at PTL! My job will be to manage all the systems that support our business, providing first-line support and ensuring the smooth-running of our IT services, updating them when and where required.

Before I joined PTL, I worked as a supplier to IT companies and institutions for PC’s, servers, storage, networking and advanced systems solutions.

After work I am a Superhero for my little princess daughter and in every spare moment I have, I enjoy playing funky tunes on my bass!!!

Contact Us Today


Working in consultation to provide just what you need.

We take a consultative approach to help you plan the infrastructure of a large event or site. We will provide you with valuable input from the word go to ensure that the hygiene side of your event or project is taken care of, leaving you to focus on other pressing matters.

Call Us Today:  08702 407 208